How to be a pro with pronouns

This is an “I” opening article–literally! reblogged by Keith Dickinson http://www.clickz.com/clickz/column/2334605/me-vs-you-how-pronouns-affect-click-conversion-rates Me vs. You: How Pronouns Affect Click Conversion Rates Tim Ash  |  March 18, 2014   |   If you’ve never considered whether you should use “your” or “my” when you write the text on your call-to-action button, it could be costing you a lot of money. The…

Not just good and fast. Fast AND good.

reblogged by Keith Dickinson  from FAST COMPANY     LESSONS LEARNED  HOW CHIPOTLE CHANGED AMERICAN FAST FOOD FOREVER CHIPOTLE SET OUT TO CHALLENGE FAST FOOD TRENDS AND BE BETTER THAN THE COMPETITION–IN THE END, THEY LAUNCHED A NEW INDUSTRY. HERE’S HOW THEY ROSE TO THE TOP OF THE FAST-FOOD CHAIN. BY DENISE LEE YOHN , excerpted…

Celebrity Star Power Can Destroy Brands, Too.

Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself. But that power can work negatively, as well as positively.  And in these days of instant sharing–via Twitter, Vine, Instagram, Facebook and more–that destruction can happen in a heartbeat. This topline from the HARVARD BUSINESS REVIEW provides…

What Dumb Starbucks Says About Smart Branding

reblogged by Keith Dickinson from USA TODAY It wasn’t Starbucks lawyers that shut down Dumb Starbucks.  It was the Los Angeles County Health Department. (Oops!)  I promise this is the last post on this topic, but since the pop-up parody store has accomplished its mission (buzz), I thought it would be interesting to review the…

The Comic Mind Behind “Dumb Starbucks” Prank

Reblogged by Keith Dickinson source:  THE LOS ANGELES TIMES, 10 FEB 2014   source:  THE LOS ANGELES TIMES, 10 FEB 2014 Comedy Central’s Nathan Fielder admits he’s behind Dumb Starbucks   Comedy Central star Nathan Fielder outs himself as the mind behind Dumb Starbucks. (Sam Schaefer / L.A. Times / February 10, 2014) Dumb Starbucks:…

Grey markets, arbitrage and the gold iPhone 5

reblogged by Keith Dickinson Every country has an underground economy, where transactions are never tracked and never taxed–off-the-books work, payments made in cash, trading services on Craig’s List.  Many countries also have a grey market, where goods are sold outside their official channels of distribution.  There are many reasons why a grey market exists.  One…

In Russia, Internet shopping comes with very personal touches.

Reblogged by Keith Dickinson http://www.businessweek.com/articles/2014-02-06/russian-web-retailer-lamoda-deploys-own-delivery-service   Russia: Where the Deliveryman Gives Fashion Advice By Ilya Khrennikov February 06, 2014 Galina Melnikova doesn’t have much time for shopping. So the 31-year-old office worker from Moscow has joined the 1.5 million active customers of Lamoda, an Internet fashion retailer with a twist: It sends sales assistants directly to shoppers’…