Beyond Philosophy | Should 4% Of Customers Dictate Strategy? Author: Colin Shaw, published on 25 March 2014 3 0 Google +0 3 As I line up to board the Delta flight from my home town of Sarasota, FL the announcement is made for all Diamond, Gold & Silver Customers to please board. At this point 75% of…
This is an “I” opening article–literally! reblogged by Keith Dickinson http://www.clickz.com/clickz/column/2334605/me-vs-you-how-pronouns-affect-click-conversion-rates Me vs. You: How Pronouns Affect Click Conversion Rates Tim Ash | March 18, 2014 | If you’ve never considered whether you should use “your” or “my” when you write the text on your call-to-action button, it could be costing you a lot of money. The…
reblogged by Keith Dickinson from FAST COMPANY LESSONS LEARNED HOW CHIPOTLE CHANGED AMERICAN FAST FOOD FOREVER CHIPOTLE SET OUT TO CHALLENGE FAST FOOD TRENDS AND BE BETTER THAN THE COMPETITION–IN THE END, THEY LAUNCHED A NEW INDUSTRY. HERE’S HOW THEY ROSE TO THE TOP OF THE FAST-FOOD CHAIN. BY DENISE LEE YOHN , excerpted…
Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself. But that power can work negatively, as well as positively. And in these days of instant sharing–via Twitter, Vine, Instagram, Facebook and more–that destruction can happen in a heartbeat. This topline from the HARVARD BUSINESS REVIEW provides…
reblogged by Keith Dickinson from THE BANKER Brand lessons that banks need to learn By Brian Caplen | Published: 10 February, 2014 | Recommend (1) Comment Banks need to build a brand around the concepts of security and respect, and don’t need to emulate the Apples of this world when engaging customers. Banks need to get better…
reblogged by Keith Dickinson from USA TODAY It wasn’t Starbucks lawyers that shut down Dumb Starbucks. It was the Los Angeles County Health Department. (Oops!) I promise this is the last post on this topic, but since the pop-up parody store has accomplished its mission (buzz), I thought it would be interesting to review the…
Reblogged by Keith Dickinson source: THE LOS ANGELES TIMES, 10 FEB 2014 source: THE LOS ANGELES TIMES, 10 FEB 2014 Comedy Central’s Nathan Fielder admits he’s behind Dumb Starbucks Comedy Central star Nathan Fielder outs himself as the mind behind Dumb Starbucks. (Sam Schaefer / L.A. Times / February 10, 2014) Dumb Starbucks:…
This past weekend, “Dumb Starbucks” opened in the upscale Los Feliz section of Los Angeles. Best guess is that this is (or was, as it will probably be gone shortly) a satirical piece of art. Satire is generally protected as “fair comment” under U.S. law; artwork is covered under the First Amendment. Starbucks has…
reblogged by Keith Dickinson Every country has an underground economy, where transactions are never tracked and never taxed–off-the-books work, payments made in cash, trading services on Craig’s List. Many countries also have a grey market, where goods are sold outside their official channels of distribution. There are many reasons why a grey market exists. One…
Reblogged by Keith Dickinson http://www.businessweek.com/articles/2014-02-06/russian-web-retailer-lamoda-deploys-own-delivery-service Russia: Where the Deliveryman Gives Fashion Advice By Ilya Khrennikov February 06, 2014 Galina Melnikova doesn’t have much time for shopping. So the 31-year-old office worker from Moscow has joined the 1.5 million active customers of Lamoda, an Internet fashion retailer with a twist: It sends sales assistants directly to shoppers’…
Stuff they don't teach in marketing class 