Vox populi, vox Dei  is a concept that goes back a millennium, perhaps longer.  “The voice of the people is the voice of God.”   Monolithic companies are still too big to fail (except failing to offer even minimal customer service), but the future belongs to brands that resonate and communicate with their customers.  That reach…

Decades ago, Holiday Inn promoted itself with the line, “The best surprise is no surprise.” Meaning:  No matter where you travelled, your hotel would provide the very, very same combination of location, room size, pricing, amenities. Dayton, Ohio or Decatur, Alabama.  Quad Cities or Salt Lake City. Portland, Oregon or Portland Maine.  All the same,…

reblogged from MIT SLOAN MANAGEMENT REVIEW http://sloanreview.mit.edu/article/how-to-win-in-an-omnichannel-world/ How to Win in an Omnichannel World Magazine: Fall 2014 Research Feature September 16, 2014 David R. Bell, Santiago Gallino and Antonio Moreno     Retail customers are now “omnichannel” in their outlook and behavior — they use both online and offline retail channels readily. To thrive in…

Reblogged by Keith Dickinson from  qz.com In the Boston Consulting Group portfolio matrix, the cash cow slot is reserved for a product (or service, in this case) that is past its prime, but continues to generate revenue for the company.   There’s no need to spend any marketing dollars on the cash cow–you’re not going to…

   reblogged by Keith Dickinson Get It Right: Pricing Strategies That Work By Dileep Rao    Clinical Professor, Florida International University If you’re not exactly sure which pricing strategy will work for your business, these 6 steps can help you successfully set your company’s prices.   June 03, 2014 Many entrepreneurs hope for success by offering…

reblogged from FAST COMPANY by Keith Dickinson FAST COMPANY LATHERED UP: WHAT INTERNET-FUELED SHAVING START-UPS ARE REALLY SELLING MEN’S GROOMING IS A GOOD BUSINESS, BUT YOU’RE PAYING A PREMIUM FOR ALL THOSE SLICK KICKSTARTER VIDEOS. BY BILL BAROL The recent successes of Bevel, of goal-crushing Kickstarter projects like theRockwell and Beluga razors, and of retailers Harry’s and Dollar Shave Club, each of…

STRATEGY Dan Gilbert Happiness Harvard Psychology Harvard Psychologist Explains Why We’re All Terrible At Buying Things by DRAKE BAER October 21, 2014, 3:47 PM Just because it’s a discount doesn’t mean it’s a good deal. Psychological science has found out at least two things about human nature: We don’t always act in our own best interest. • We’re easily…

reblogged by Keith Dickinson from THE ECONOMIST Schumpeter Beware the angry birds In the social-media age, bosses’ careers are more vulnerable than ever Oct 11th 2014 | From the print edition THE New Yorker magazine ran a cartoon last year of three monkeys in a row: one with a microphone (labelled “hear all evil”), one with a television camera…

reblogged by Keith Dickinson SETH GODIN Two elements of an apology Compassion and Contrition “We’re sorry that your flight was cancelled. This must have truly messed up your day, sir.” That’s a statement of compassion. “Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed…

Reblogged by Keith Dickinson   by Jay Wilson VP, Group Director, Customer Insights, Wunderman Follow Apple Pay and Apple Watch: What Marketers Need to Know Sep 9 2014 1,165Views 54Likes 1Comment Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With Apple’s announcements today, marketers should be quickly preparing for ways…