How retailers can win in an omnichannel shopping world.

reblogged from MIT SLOAN MANAGEMENT REVIEW http://sloanreview.mit.edu/article/how-to-win-in-an-omnichannel-world/ How to Win in an Omnichannel World Magazine: Fall 2014 Research Feature September 16, 2014 David R. Bell, Santiago Gallino and Antonio Moreno     Retail customers are now “omnichannel” in their outlook and behavior — they use both online and offline retail channels readily. To thrive in…

Is your pricing right? Probably not.

   reblogged by Keith Dickinson Get It Right: Pricing Strategies That Work By Dileep Rao    Clinical Professor, Florida International University If you’re not exactly sure which pricing strategy will work for your business, these 6 steps can help you successfully set your company’s prices.   June 03, 2014 Many entrepreneurs hope for success by offering…

Cutting Edge: Why you’re seeing so many shaving start-ups (and what they’re really selling)

reblogged from FAST COMPANY by Keith Dickinson FAST COMPANY LATHERED UP: WHAT INTERNET-FUELED SHAVING START-UPS ARE REALLY SELLING MEN’S GROOMING IS A GOOD BUSINESS, BUT YOU’RE PAYING A PREMIUM FOR ALL THOSE SLICK KICKSTARTER VIDEOS. BY BILL BAROL The recent successes of Bevel, of goal-crushing Kickstarter projects like theRockwell and Beluga razors, and of retailers Harry’s and Dollar Shave Club, each of…

Why We’re ALL Terrible at Buying Things: 1) We don’t always act in our own best interest; 2) We’re easily manipulated.

STRATEGY Dan Gilbert Happiness Harvard Psychology Harvard Psychologist Explains Why We’re All Terrible At Buying Things by DRAKE BAER October 21, 2014, 3:47 PM Just because it’s a discount doesn’t mean it’s a good deal. Psychological science has found out at least two things about human nature: We don’t always act in our own best interest. • We’re easily…