REALLY Angry Birds

reblogged by Keith Dickinson from THE ECONOMIST Schumpeter Beware the angry birds In the social-media age, bosses’ careers are more vulnerable than ever Oct 11th 2014 | From the print edition THE New Yorker magazine ran a cartoon last year of three monkeys in a row: one with a microphone (labelled “hear all evil”), one with a television camera…

The anti-social side of social media marketing

reblogged by Keith Dickinson from searchenginewatch.com http://searchenginewatch.com/article/2355038/Social-Media-Marketing-Gone-Wrong     Social Media Marketing Gone Wrong Simon Heseltine, July 14, 20141 Comment Social media has progressed from the infancy stage, with most companies recognizing that they need to have a social strategy in order to effectively communicate with their customers in this day and age. Social media can…

More Than a Feeling! How to Inspire True Customer Loyalty.

reblogged by Keith Dickinson That Old-Time Customer Loyalty Feeling  by Don Peppers June 26, 2014  We can easily define customer loyalty as a metric of success, but sometimes it makes more sense to think of it as a feeling. At a 2011 business conference Jason Sadler, founder of iwearyourshirt.com and a highly creative marketer, related an anecdote about how Best…