Reblogged by Keith Dickinson from Retail Customer Experience http://tinyurl.com/lcb784b Maslow’s hierarchy of needs and the psychology of loyalty programs Aug. 4, 2014 | by Bryan Pearson A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but…
Reblogged by Keith Dickinson from WALL STREET JOURNAL online: TECHNOLOGY Apple, IBM in Deal to Create Apps, Sell Phones Tech Firms Plan to Create Business Apps and Sell iPhones, iPads to IBM’s Corporate Customers By DAISUKE WAKABAYASHI THE WALL STREET JOURNAL ONLINE Updated July 15, 2014 7:21 p.m. ET Apple and IBM are developing…
reblogged by Keith Dickinson from searchenginewatch.com http://searchenginewatch.com/article/2355038/Social-Media-Marketing-Gone-Wrong Social Media Marketing Gone Wrong Simon Heseltine, July 14, 20141 Comment Social media has progressed from the infancy stage, with most companies recognizing that they need to have a social strategy in order to effectively communicate with their customers in this day and age. Social media can…
reblogged by Keith Dickinson That Old-Time Customer Loyalty Feeling by Don Peppers June 26, 2014 We can easily define customer loyalty as a metric of success, but sometimes it makes more sense to think of it as a feeling. At a 2011 business conference Jason Sadler, founder of iwearyourshirt.com and a highly creative marketer, related an anecdote about how Best…
reblogged by Keith Dickinson from FORBES magazine TECH 11/15/2013 @ 9:02AM 92,168 views Android Dominates Market Share, But Apple Makes All The Moneyby Tony Bradley We’ve been hearing for years now about how Android is destroying iOS in market share. Ironically, though, Apple continues to make more money than all of the Android smartphone makers…
reblogged by Keith H. Dickinson FROM BLOOMBERG BUSINESSWEEK It’s not what you say you’ll do that matters. It’s what you really deliver in the end. So skip the hype. http://www.businessweek.com/articles/2014-05-23/nobody-cares-how-awesome-you-are-at-your-job INNOVATORS Nobody Cares How Awesome You Are at Your Job By Claire Suddath May 23, 2014 In an article published in the journal Social Psychological and Personality Science, University of…
Reblogged by Keith H. Dickinson You’ve probably never heard of Amazon Supply. It’s unlikely that you ever will–or that you will ever buy anything from the company. And that’s just fine with Amazon, Inc. Business-to-business may not be sexy–but it is very big business. Amazon’s Wholesale Slaughter: Jeff Bezos’ $8 Trillion B2B Bet This story…
If you like the work of Roger Dooley–and if you’re into marketing, behavioral economics and new media, you should–check this out. Mr. Dooley now has a regular podcast, with five episodes currently available. I’ve already listened to the first two and they’re fun, informative and eye-opening. I highly recommend the work of Mr. Dooley, including…
Reblogged by Keith Dickinson, The University of Texas at Dallas Why It’s Vital That You Google Yourself Before You Apply for a Job Employers will check you out online. Make sure you’ll like what they see. By Susan P. Joyce | July 30, 2013 Google.com RELATED LINKS > The No. 1 Way…
In the US, it’s called blowing your horn. If you don’t do it, who will? In general, we’re not shy about speaking up and speaking out–especially about ourselves. But even other English-speaking cultures just aren’t that into themselves; it’s considered unseemly. And in many Asian cultures, self-promotion is an alien concept in collective societies.…
Stuff they don't teach in marketing class 