How NOT to brand yourself.

Reblogged by Keith Dickinson     If Famous People Branded Themselves Like We Do by Liz Ryan  THE HUMAN WORKPLACE June 29, 2013          My daughter is with her friends in LA this week, taking in a Beyonce concert and doing whatever unsupervised 19-year-olds do. It’s a good thing Beyonce has never…

Insensitive, Inexcusable—But Not Impossible.

Don Draper Is Selling Lucky Strike, And Not Just On ‘Mad Men’ OfficeMax Is Your Early Leader For The Most Insanely Terrible Mailing Mistake Of 2014 BY ASHLEY BURNS / 01.20.14   TWEET |LIKE42   Remember that story about the father who freaked out when his daughter received deals for baby clothes from Target because the retail giant’s super sneaky…

How to Deal With the Anti-Social Side of Social Media

Reblogged by Keith Dickinson     Board Member at Payfirma Is Your Company Ready for a Twitter Rant That Goes Viral? by Ryan Holmes January 16, 2014  13Comment   inShare129 Here’s a new—and daunting—challenge many companies face today: in an increasingly digital era, how do you keep client rants from turning into large-scale PR disasters? After…

Native Advertising: 2014’s Big Online Marketing Story?

Will native advertising be the big marketing story of 2014? 07.01.2014  From MARKETING (U.K.) marketingmagazine.co.uk     In its simplest definition, “native advertising” is a form of online marketing in which the sales message is integrated into the site’s content.  The aim is to appear more informational than obviously promotional.  In old media, so-called “advertorials”…

TMI? by Seth Godin

Trapped by TL;DR by Seth Godin TL;DR is internet talk for “too long; didn’t read”. It’s also a sad, dangerous symptom of the malfunctions caused by the internet tsunami. (Here’s a most ironic example of this paradox…) The triathlete doesn’t look for the coldest bottle of water as she jogs by… she wants it fast and now. That mindset,…

“Brands don’t have ears. Only vocal chords.”

Brands Aren’t the Same as Customer Relationships January 07, 2014   by Don Peppers   YOU cannot have a relationship with a population of customers, or with an audience, or with a market segment. You can only have a relationship with an individual customer. Sometimes this point can be difficult to absorb, but the very idea of…