reblogged by Keith Dickinson. Living in Texas, we’re fortunate to have H-E-B supermarkets, as well as their slightly more upscale Central Market stores. Almost everyone who follows retail knows the legendary Wegmans–but H-E-B has quietly built a similarly impressive brand reputation in Texas and Mexico. To say that H-E-B shoppers are devoted to the store…
Reblogged by Keith Dickinson If Famous People Branded Themselves Like We Do by Liz Ryan THE HUMAN WORKPLACE June 29, 2013 My daughter is with her friends in LA this week, taking in a Beyonce concert and doing whatever unsupervised 19-year-olds do. It’s a good thing Beyonce has never…
Don Draper Is Selling Lucky Strike, And Not Just On ‘Mad Men’ OfficeMax Is Your Early Leader For The Most Insanely Terrible Mailing Mistake Of 2014 BY ASHLEY BURNS / 01.20.14 TWEET |LIKE42 Remember that story about the father who freaked out when his daughter received deals for baby clothes from Target because the retail giant’s super sneaky…
Reblogged by Keith Dickinson Board Member at Payfirma Is Your Company Ready for a Twitter Rant That Goes Viral? by Ryan Holmes January 16, 2014 13Comment inShare129 Here’s a new—and daunting—challenge many companies face today: in an increasingly digital era, how do you keep client rants from turning into large-scale PR disasters? After…
Will native advertising be the big marketing story of 2014? 07.01.2014 From MARKETING (U.K.) marketingmagazine.co.uk In its simplest definition, “native advertising” is a form of online marketing in which the sales message is integrated into the site’s content. The aim is to appear more informational than obviously promotional. In old media, so-called “advertorials”…
Trapped by TL;DR by Seth Godin TL;DR is internet talk for “too long; didn’t read”. It’s also a sad, dangerous symptom of the malfunctions caused by the internet tsunami. (Here’s a most ironic example of this paradox…) The triathlete doesn’t look for the coldest bottle of water as she jogs by… she wants it fast and now. That mindset,…
Brands Aren’t the Same as Customer Relationships January 07, 2014 by Don Peppers YOU cannot have a relationship with a population of customers, or with an audience, or with a market segment. You can only have a relationship with an individual customer. Sometimes this point can be difficult to absorb, but the very idea of…
In all my years presenting advertising work around the world, inevitably we’d go with three options. “The Rule of Three,” one colleague called it; everyone knew it was the right number to go with. But we never discussed the why–it was just the right–the ONLY–number to present. Three. (And the same thing was…
I was already trying to phrase my multiple-choice exams as the author describes, but he expands on the concept with some interesting ideas–including letting students write some of the questions for the final exam during the term. I also like the student handwritten crib sheet (one piece of paper).-Keith Dickinson Would like to know what…
http://on.ft.com/1dZVIh4 FROM THE FINANCIAL TIMESThe rise of mobile computing is fostering a fresh round of tech start-ups around the world, turning cities such as New York, Tel Aviv and Berlin into magnets for entrepreneurs hoping to cash in on the boom in smartphones and tablets.
Stuff they don't teach in marketing class 