reblogged from MIT SLOAN MANAGEMENT REVIEW http://sloanreview.mit.edu/article/how-to-win-in-an-omnichannel-world/ How to Win in an Omnichannel World Magazine: Fall 2014 Research Feature September 16, 2014 David R. Bell, Santiago Gallino and Antonio Moreno     Retail customers are now “omnichannel” in their outlook and behavior — they use both online and offline retail channels readily. To thrive in…