Stuff they don't teach in marketing class

Keith Dickinson's real-world, practical marketing ideas for entrepreneurs, small businesses, or anyone with little time and even less money

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Monthly Archives: September 2014

Sorry seems to be the hardest word: the NFL and Advertiser Actions (or Lack Thereof)

reblogged by Keith Dickinson SETH GODIN Two elements of an apology Compassion and Contrition “We’re sorry that your flight was cancelled. This must have truly messed up your day, sir.” That’s a statement of compassion. “Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed…

September 24, 2014 in Uncategorized.

What every marketer needs to know about Apple Pay & Apple Watch

Reblogged by Keith Dickinson   by Jay Wilson VP, Group Director, Customer Insights, Wunderman Follow Apple Pay and Apple Watch: What Marketers Need to Know Sep 9 2014 1,165Views 54Likes 1Comment Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With Apple’s announcements today, marketers should be quickly preparing for ways…

September 10, 2014 in Uncategorized.

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