reblogged by Keith Dickinson from THE BANKER Brand lessons that banks need to learn By Brian Caplen | Published: 10 February, 2014 | Recommend (1) Comment Banks need to build a brand around the concepts of security and respect, and don’t need to emulate the Apples of this world when engaging customers. Banks need to get better…
reblogged by Keith Dickinson from USA TODAY It wasn’t Starbucks lawyers that shut down Dumb Starbucks. It was the Los Angeles County Health Department. (Oops!) I promise this is the last post on this topic, but since the pop-up parody store has accomplished its mission (buzz), I thought it would be interesting to review the…
Reblogged by Keith Dickinson source: THE LOS ANGELES TIMES, 10 FEB 2014 source: THE LOS ANGELES TIMES, 10 FEB 2014 Comedy Central’s Nathan Fielder admits he’s behind Dumb Starbucks Comedy Central star Nathan Fielder outs himself as the mind behind Dumb Starbucks. (Sam Schaefer / L.A. Times / February 10, 2014) Dumb Starbucks:…
This past weekend, “Dumb Starbucks” opened in the upscale Los Feliz section of Los Angeles. Best guess is that this is (or was, as it will probably be gone shortly) a satirical piece of art. Satire is generally protected as “fair comment” under U.S. law; artwork is covered under the First Amendment. Starbucks has…
reblogged by Keith Dickinson Every country has an underground economy, where transactions are never tracked and never taxed–off-the-books work, payments made in cash, trading services on Craig’s List. Many countries also have a grey market, where goods are sold outside their official channels of distribution. There are many reasons why a grey market exists. One…
Reblogged by Keith Dickinson http://www.businessweek.com/articles/2014-02-06/russian-web-retailer-lamoda-deploys-own-delivery-service Russia: Where the Deliveryman Gives Fashion Advice By Ilya Khrennikov February 06, 2014 Galina Melnikova doesn’t have much time for shopping. So the 31-year-old office worker from Moscow has joined the 1.5 million active customers of Lamoda, an Internet fashion retailer with a twist: It sends sales assistants directly to shoppers’…
reblogged by Keith Dickinson HBR Blog Network How to Write a Cover Letter by Amy Gallo | 2:00 PM February 4, 2014 THE HARVARD BUSINESS REVIEW No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process…
Stuff they don't teach in marketing class 