Banks will never build a brand like Apple. And that’s just fine with consumers.

reblogged by Keith Dickinson from THE BANKER Brand lessons that banks need to learn By Brian Caplen | Published: 10 February, 2014 |    Recommend (1) Comment   Banks need to build a brand around the concepts of security and respect, and don’t need to emulate the Apples of this world when engaging customers. Banks need to get better…

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What Dumb Starbucks Says About Smart Branding

reblogged by Keith Dickinson from USA TODAY It wasn’t Starbucks lawyers that shut down Dumb Starbucks.  It was the Los Angeles County Health Department. (Oops!)  I promise this is the last post on this topic, but since the pop-up parody store has accomplished its mission (buzz), I thought it would be interesting to review the…

The Comic Mind Behind “Dumb Starbucks” Prank

Reblogged by Keith Dickinson source:  THE LOS ANGELES TIMES, 10 FEB 2014   source:  THE LOS ANGELES TIMES, 10 FEB 2014 Comedy Central’s Nathan Fielder admits he’s behind Dumb Starbucks   Comedy Central star Nathan Fielder outs himself as the mind behind Dumb Starbucks. (Sam Schaefer / L.A. Times / February 10, 2014) Dumb Starbucks:…

Grey markets, arbitrage and the gold iPhone 5

reblogged by Keith Dickinson Every country has an underground economy, where transactions are never tracked and never taxed–off-the-books work, payments made in cash, trading services on Craig’s List.  Many countries also have a grey market, where goods are sold outside their official channels of distribution.  There are many reasons why a grey market exists.  One…

In Russia, Internet shopping comes with very personal touches.

Reblogged by Keith Dickinson http://www.businessweek.com/articles/2014-02-06/russian-web-retailer-lamoda-deploys-own-delivery-service   Russia: Where the Deliveryman Gives Fashion Advice By Ilya Khrennikov February 06, 2014 Galina Melnikova doesn’t have much time for shopping. So the 31-year-old office worker from Moscow has joined the 1.5 million active customers of Lamoda, an Internet fashion retailer with a twist: It sends sales assistants directly to shoppers’…

Marketing Yourself: Making a Cover Letter Work for You

reblogged by Keith Dickinson HBR Blog Network How to Write a Cover Letter by Amy Gallo  |   2:00 PM February 4, 2014 THE HARVARD BUSINESS REVIEW No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process…