Stuff they don't teach in marketing class

Keith Dickinson's real-world, practical marketing ideas for entrepreneurs, small businesses, or anyone with little time and even less money

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Monthly Archives: July 2015

Viva Vox Populi: Why Successful Brands Depend on Powerful Customer Experiences

Vox populi, vox Dei  is a concept that goes back a millennium, perhaps longer.  “The voice of the people is the voice of God.”   Monolithic companies are still too big to fail (except failing to offer even minimal customer service), but the future belongs to brands that resonate and communicate with their customers.  That reach…

July 3, 2015 in Uncategorized.

Why Marriott has to reposition its properties to appeal to Millennials

Decades ago, Holiday Inn promoted itself with the line, “The best surprise is no surprise.” Meaning:  No matter where you travelled, your hotel would provide the very, very same combination of location, room size, pricing, amenities. Dayton, Ohio or Decatur, Alabama.  Quad Cities or Salt Lake City. Portland, Oregon or Portland Maine.  All the same,…

July 3, 2015 in Uncategorized.

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