Why We’re ALL Terrible at Buying Things: 1) We don’t always act in our own best interest; 2) We’re easily manipulated.
STRATEGY Dan Gilbert Happiness Harvard Psychology Harvard Psychologist Explains Why We’re All Terrible At Buying Things by DRAKE BAER October 21, 2014, 3:47 PM Just because it’s a discount doesn’t mean it’s a good deal. Psychological science has found out at least two things about human nature: We don’t always act in our own best interest. • We’re easily…