Why those big discounts may not be such a big deal. Or a good buy.

Reblogged by Keith H. Dickinson. Originally published on BUZZFEED, 05 FEB 2016   Why 40% Off Doesn’t Mean What You Think It Does In response to a wave of class-action lawsuits, retailers have made one thing clear: discount prices can be a lot more complicated than shoppers expect. posted on Feb. 5, 2016, at 8:00 a.m.…

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Why storytelling matters to marketers

Marketing is, ultimately, about storytelling.   And when learning how to tell compelling stories, it’s critical to look at the original sources of the stories we tell ourselves. All Stories Are the Same     From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since…