Amazon’s Stealth Category Killer

Reblogged by Keith H. Dickinson You’ve probably never heard of Amazon Supply.  It’s unlikely that you ever will–or that you will ever buy anything from the company.  And that’s just fine with Amazon, Inc.  Business-to-business may not be sexy–but it is very big business.   Amazon’s Wholesale Slaughter: Jeff Bezos’ $8 Trillion B2B Bet This story…

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Self-Promotion, American Style

In the US, it’s called blowing your horn.  If you don’t do it, who will?   In general, we’re not shy about speaking up and speaking out–especially about ourselves. But even other English-speaking cultures just aren’t that into themselves; it’s considered unseemly.  And in many Asian cultures, self-promotion is an alien concept in collective societies.…

How to be a pro with pronouns

This is an “I” opening article–literally! reblogged by Keith Dickinson http://www.clickz.com/clickz/column/2334605/me-vs-you-how-pronouns-affect-click-conversion-rates Me vs. You: How Pronouns Affect Click Conversion Rates Tim Ash  |  March 18, 2014   |   If you’ve never considered whether you should use “your” or “my” when you write the text on your call-to-action button, it could be costing you a lot of money. The…

Not just good and fast. Fast AND good.

reblogged by Keith Dickinson  from FAST COMPANY     LESSONS LEARNED  HOW CHIPOTLE CHANGED AMERICAN FAST FOOD FOREVER CHIPOTLE SET OUT TO CHALLENGE FAST FOOD TRENDS AND BE BETTER THAN THE COMPETITION–IN THE END, THEY LAUNCHED A NEW INDUSTRY. HERE’S HOW THEY ROSE TO THE TOP OF THE FAST-FOOD CHAIN. BY DENISE LEE YOHN , excerpted…

Celebrity Star Power Can Destroy Brands, Too.

Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself. But that power can work negatively, as well as positively.  And in these days of instant sharing–via Twitter, Vine, Instagram, Facebook and more–that destruction can happen in a heartbeat. This topline from the HARVARD BUSINESS REVIEW provides…

What Dumb Starbucks Says About Smart Branding

reblogged by Keith Dickinson from USA TODAY It wasn’t Starbucks lawyers that shut down Dumb Starbucks.  It was the Los Angeles County Health Department. (Oops!)  I promise this is the last post on this topic, but since the pop-up parody store has accomplished its mission (buzz), I thought it would be interesting to review the…