The anti-social side of social media marketing

reblogged by Keith Dickinson from searchenginewatch.com http://searchenginewatch.com/article/2355038/Social-Media-Marketing-Gone-Wrong     Social Media Marketing Gone Wrong Simon Heseltine, July 14, 20141 Comment Social media has progressed from the infancy stage, with most companies recognizing that they need to have a social strategy in order to effectively communicate with their customers in this day and age. Social media can…

More Than a Feeling! How to Inspire True Customer Loyalty.

reblogged by Keith Dickinson That Old-Time Customer Loyalty Feeling  by Don Peppers June 26, 2014  We can easily define customer loyalty as a metric of success, but sometimes it makes more sense to think of it as a feeling. At a 2011 business conference Jason Sadler, founder of iwearyourshirt.com and a highly creative marketer, related an anecdote about how Best…

Skip the Hype. Underpromise. Overdeliver.

reblogged by Keith H. Dickinson  FROM BLOOMBERG BUSINESSWEEK It’s not what you say you’ll do that matters.  It’s what you really deliver in the end.   So skip the hype. http://www.businessweek.com/articles/2014-05-23/nobody-cares-how-awesome-you-are-at-your-job   INNOVATORS Nobody Cares How Awesome You Are at Your Job By Claire Suddath   May 23, 2014 In an article published in the journal Social Psychological and Personality Science, University of…

Amazon’s Stealth Category Killer

Reblogged by Keith H. Dickinson You’ve probably never heard of Amazon Supply.  It’s unlikely that you ever will–or that you will ever buy anything from the company.  And that’s just fine with Amazon, Inc.  Business-to-business may not be sexy–but it is very big business.   Amazon’s Wholesale Slaughter: Jeff Bezos’ $8 Trillion B2B Bet This story…