Reblogged by Keith H. Dickinson You’ve probably never heard of Amazon Supply. It’s unlikely that you ever will–or that you will ever buy anything from the company. And that’s just fine with Amazon, Inc. Business-to-business may not be sexy–but it is very big business. Amazon’s Wholesale Slaughter: Jeff Bezos’ $8 Trillion B2B Bet This story…
If you like the work of Roger Dooley–and if you’re into marketing, behavioral economics and new media, you should–check this out. Mr. Dooley now has a regular podcast, with five episodes currently available. I’ve already listened to the first two and they’re fun, informative and eye-opening. I highly recommend the work of Mr. Dooley, including…
Reblogged by Keith Dickinson, The University of Texas at Dallas Why It’s Vital That You Google Yourself Before You Apply for a Job Employers will check you out online. Make sure you’ll like what they see. By Susan P. Joyce | July 30, 2013 Google.com RELATED LINKS > The No. 1 Way…
In the US, it’s called blowing your horn. If you don’t do it, who will? In general, we’re not shy about speaking up and speaking out–especially about ourselves. But even other English-speaking cultures just aren’t that into themselves; it’s considered unseemly. And in many Asian cultures, self-promotion is an alien concept in collective societies.…
Beyond Philosophy | Should 4% Of Customers Dictate Strategy? Author: Colin Shaw, published on 25 March 2014 3 0 Google +0 3 As I line up to board the Delta flight from my home town of Sarasota, FL the announcement is made for all Diamond, Gold & Silver Customers to please board. At this point 75% of…
This is an “I” opening article–literally! reblogged by Keith Dickinson http://www.clickz.com/clickz/column/2334605/me-vs-you-how-pronouns-affect-click-conversion-rates Me vs. You: How Pronouns Affect Click Conversion Rates Tim Ash | March 18, 2014 | If you’ve never considered whether you should use “your” or “my” when you write the text on your call-to-action button, it could be costing you a lot of money. The…
reblogged by Keith Dickinson from FAST COMPANY LESSONS LEARNED HOW CHIPOTLE CHANGED AMERICAN FAST FOOD FOREVER CHIPOTLE SET OUT TO CHALLENGE FAST FOOD TRENDS AND BE BETTER THAN THE COMPETITION–IN THE END, THEY LAUNCHED A NEW INDUSTRY. HERE’S HOW THEY ROSE TO THE TOP OF THE FAST-FOOD CHAIN. BY DENISE LEE YOHN , excerpted…
Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself. But that power can work negatively, as well as positively. And in these days of instant sharing–via Twitter, Vine, Instagram, Facebook and more–that destruction can happen in a heartbeat. This topline from the HARVARD BUSINESS REVIEW provides…
reblogged by Keith Dickinson from THE BANKER Brand lessons that banks need to learn By Brian Caplen | Published: 10 February, 2014 | Recommend (1) Comment Banks need to build a brand around the concepts of security and respect, and don’t need to emulate the Apples of this world when engaging customers. Banks need to get better…
reblogged by Keith Dickinson from USA TODAY It wasn’t Starbucks lawyers that shut down Dumb Starbucks. It was the Los Angeles County Health Department. (Oops!) I promise this is the last post on this topic, but since the pop-up parody store has accomplished its mission (buzz), I thought it would be interesting to review the…
Stuff they don't teach in marketing class 