Reblogged by Keith Dickinson source: THE LOS ANGELES TIMES, 10 FEB 2014 source: THE LOS ANGELES TIMES, 10 FEB 2014 Comedy Central’s Nathan Fielder admits he’s behind Dumb Starbucks Comedy Central star Nathan Fielder outs himself as the mind behind Dumb Starbucks. (Sam Schaefer / L.A. Times / February 10, 2014) Dumb Starbucks:…
This past weekend, “Dumb Starbucks” opened in the upscale Los Feliz section of Los Angeles. Best guess is that this is (or was, as it will probably be gone shortly) a satirical piece of art. Satire is generally protected as “fair comment” under U.S. law; artwork is covered under the First Amendment. Starbucks has…
reblogged by Keith Dickinson Every country has an underground economy, where transactions are never tracked and never taxed–off-the-books work, payments made in cash, trading services on Craig’s List. Many countries also have a grey market, where goods are sold outside their official channels of distribution. There are many reasons why a grey market exists. One…
Reblogged by Keith Dickinson http://www.businessweek.com/articles/2014-02-06/russian-web-retailer-lamoda-deploys-own-delivery-service Russia: Where the Deliveryman Gives Fashion Advice By Ilya Khrennikov February 06, 2014 Galina Melnikova doesn’t have much time for shopping. So the 31-year-old office worker from Moscow has joined the 1.5 million active customers of Lamoda, an Internet fashion retailer with a twist: It sends sales assistants directly to shoppers’…
reblogged by Keith Dickinson HBR Blog Network How to Write a Cover Letter by Amy Gallo | 2:00 PM February 4, 2014 THE HARVARD BUSINESS REVIEW No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process…
reblogged by Keith Dickinson. Living in Texas, we’re fortunate to have H-E-B supermarkets, as well as their slightly more upscale Central Market stores. Almost everyone who follows retail knows the legendary Wegmans–but H-E-B has quietly built a similarly impressive brand reputation in Texas and Mexico. To say that H-E-B shoppers are devoted to the store…
Reblogged by Keith Dickinson If Famous People Branded Themselves Like We Do by Liz Ryan THE HUMAN WORKPLACE June 29, 2013 My daughter is with her friends in LA this week, taking in a Beyonce concert and doing whatever unsupervised 19-year-olds do. It’s a good thing Beyonce has never…
Don Draper Is Selling Lucky Strike, And Not Just On ‘Mad Men’ OfficeMax Is Your Early Leader For The Most Insanely Terrible Mailing Mistake Of 2014 BY ASHLEY BURNS / 01.20.14 TWEET |LIKE42 Remember that story about the father who freaked out when his daughter received deals for baby clothes from Target because the retail giant’s super sneaky…
Reblogged by Keith Dickinson Board Member at Payfirma Is Your Company Ready for a Twitter Rant That Goes Viral? by Ryan Holmes January 16, 2014 13Comment inShare129 Here’s a new—and daunting—challenge many companies face today: in an increasingly digital era, how do you keep client rants from turning into large-scale PR disasters? After…
Will native advertising be the big marketing story of 2014? 07.01.2014 From MARKETING (U.K.) marketingmagazine.co.uk In its simplest definition, “native advertising” is a form of online marketing in which the sales message is integrated into the site’s content. The aim is to appear more informational than obviously promotional. In old media, so-called “advertorials”…
Stuff they don't teach in marketing class 