STRATEGY Dan Gilbert Happiness Harvard Psychology Harvard Psychologist Explains Why We’re All Terrible At Buying Things by DRAKE BAER October 21, 2014, 3:47 PM Just because it’s a discount doesn’t mean it’s a good deal. Psychological science has found out at least two things about human nature: We don’t always act in our own best interest. • We’re easily…
reblogged by Keith Dickinson from THE ECONOMIST Schumpeter Beware the angry birds In the social-media age, bosses’ careers are more vulnerable than ever Oct 11th 2014 | From the print edition THE New Yorker magazine ran a cartoon last year of three monkeys in a row: one with a microphone (labelled “hear all evil”), one with a television camera…
reblogged by Keith Dickinson SETH GODIN Two elements of an apology Compassion and Contrition “We’re sorry that your flight was cancelled. This must have truly messed up your day, sir.” That’s a statement of compassion. “Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed…
Reblogged by Keith Dickinson by Jay Wilson VP, Group Director, Customer Insights, Wunderman Follow Apple Pay and Apple Watch: What Marketers Need to Know Sep 9 2014 1,165Views 54Likes 1Comment Share on LinkedIn Share on Facebook Share on Google Pluse Share on Twitter With Apple’s announcements today, marketers should be quickly preparing for ways…
Reblogged by Keith Dickinson from Retail Customer Experience http://tinyurl.com/lcb784b Maslow’s hierarchy of needs and the psychology of loyalty programs Aug. 4, 2014 | by Bryan Pearson A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York. The quality of speakers was outstanding, but…
Reblogged by Keith Dickinson from WALL STREET JOURNAL online: TECHNOLOGY Apple, IBM in Deal to Create Apps, Sell Phones Tech Firms Plan to Create Business Apps and Sell iPhones, iPads to IBM’s Corporate Customers By DAISUKE WAKABAYASHI THE WALL STREET JOURNAL ONLINE Updated July 15, 2014 7:21 p.m. ET Apple and IBM are developing…
reblogged by Keith Dickinson from searchenginewatch.com http://searchenginewatch.com/article/2355038/Social-Media-Marketing-Gone-Wrong Social Media Marketing Gone Wrong Simon Heseltine, July 14, 20141 Comment Social media has progressed from the infancy stage, with most companies recognizing that they need to have a social strategy in order to effectively communicate with their customers in this day and age. Social media can…
reblogged by Keith Dickinson That Old-Time Customer Loyalty Feeling by Don Peppers June 26, 2014 We can easily define customer loyalty as a metric of success, but sometimes it makes more sense to think of it as a feeling. At a 2011 business conference Jason Sadler, founder of iwearyourshirt.com and a highly creative marketer, related an anecdote about how Best…
reblogged by Keith Dickinson from FORBES magazine TECH 11/15/2013 @ 9:02AM 92,168 views Android Dominates Market Share, But Apple Makes All The Moneyby Tony Bradley We’ve been hearing for years now about how Android is destroying iOS in market share. Ironically, though, Apple continues to make more money than all of the Android smartphone makers…
reblogged by Keith H. Dickinson FROM BLOOMBERG BUSINESSWEEK It’s not what you say you’ll do that matters. It’s what you really deliver in the end. So skip the hype. http://www.businessweek.com/articles/2014-05-23/nobody-cares-how-awesome-you-are-at-your-job INNOVATORS Nobody Cares How Awesome You Are at Your Job By Claire Suddath May 23, 2014 In an article published in the journal Social Psychological and Personality Science, University of…
Stuff they don't teach in marketing class 