Why those big discounts may not be such a big deal. Or a good buy.
Source: Why those big discounts may not be such a big deal. Or a good buy.
Why those big discounts may not be such a big deal. Or a good buy.
Reblogged by Keith H. Dickinson. Originally published on BUZZFEED, 05 FEB 2016 Why 40% Off Doesn’t Mean What You Think It Does In response to a wave of class-action lawsuits, retailers have made one thing clear: discount prices can be a lot more complicated than shoppers expect. posted on Feb. 5, 2016, at 8:00 a.m.…
Why storytelling matters to marketers
Marketing is, ultimately, about storytelling. And when learning how to tell compelling stories, it’s critical to look at the original sources of the stories we tell ourselves. All Stories Are the Same From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since…
The Five Biggest Marketing Fails of 2015
You can often learn more from big brand failures than from the successes. Still, in this interconnected digital age, you have to wonder, “What were they thinking?” Source: The Five Biggest Marketing Fails of 2015
The Five Biggest Marketing Fails of 2015
You can often learn more from big brand failures than from the successes. Still, in this interconnected digital age, you have to wonder, “What were they thinking?”
Viva Vox Populi: Why Successful Brands Depend on Powerful Customer Experiences
Vox populi, vox Dei is a concept that goes back a millennium, perhaps longer. “The voice of the people is the voice of God.” Monolithic companies are still too big to fail (except failing to offer even minimal customer service), but the future belongs to brands that resonate and communicate with their customers. That reach…
Why Marriott has to reposition its properties to appeal to Millennials
Decades ago, Holiday Inn promoted itself with the line, “The best surprise is no surprise.” Meaning: No matter where you travelled, your hotel would provide the very, very same combination of location, room size, pricing, amenities. Dayton, Ohio or Decatur, Alabama. Quad Cities or Salt Lake City. Portland, Oregon or Portland Maine. All the same,…
How retailers can win in an omnichannel shopping world.
reblogged from MIT SLOAN MANAGEMENT REVIEW http://sloanreview.mit.edu/article/how-to-win-in-an-omnichannel-world/ How to Win in an Omnichannel World Magazine: Fall 2014 Research Feature September 16, 2014 David R. Bell, Santiago Gallino and Antonio Moreno Retail customers are now “omnichannel” in their outlook and behavior — they use both online and offline retail channels readily. To thrive in…
The Cash Cow That Keeps On Giving: AOL Dial-Up. (Yes, Dial-Up.)
Reblogged by Keith Dickinson from qz.com In the Boston Consulting Group portfolio matrix, the cash cow slot is reserved for a product (or service, in this case) that is past its prime, but continues to generate revenue for the company. There’s no need to spend any marketing dollars on the cash cow–you’re not going to…
Is your pricing right? Probably not.
reblogged by Keith Dickinson Get It Right: Pricing Strategies That Work By Dileep Rao Clinical Professor, Florida International University If you’re not exactly sure which pricing strategy will work for your business, these 6 steps can help you successfully set your company’s prices. June 03, 2014 Many entrepreneurs hope for success by offering…
Stuff they don't teach in marketing class 