Cutting Edge: Why you’re seeing so many shaving start-ups (and what they’re really selling)
reblogged from FAST COMPANY by Keith Dickinson FAST COMPANY LATHERED UP: WHAT INTERNET-FUELED SHAVING START-UPS ARE REALLY SELLING MEN’S GROOMING IS A GOOD BUSINESS, BUT YOU’RE PAYING A PREMIUM FOR ALL THOSE SLICK KICKSTARTER VIDEOS. BY BILL BAROL The recent successes of Bevel, of goal-crushing Kickstarter projects like theRockwell and Beluga razors, and of retailers Harry’s and Dollar Shave Club, each of…