Cutting Edge: Why you’re seeing so many shaving start-ups (and what they’re really selling)

reblogged from FAST COMPANY by Keith Dickinson FAST COMPANY LATHERED UP: WHAT INTERNET-FUELED SHAVING START-UPS ARE REALLY SELLING MEN’S GROOMING IS A GOOD BUSINESS, BUT YOU’RE PAYING A PREMIUM FOR ALL THOSE SLICK KICKSTARTER VIDEOS. BY BILL BAROL The recent successes of Bevel, of goal-crushing Kickstarter projects like theRockwell and Beluga razors, and of retailers Harry’s and Dollar Shave Club, each of…

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Why We’re ALL Terrible at Buying Things: 1) We don’t always act in our own best interest; 2) We’re easily manipulated.

STRATEGY Dan Gilbert Happiness Harvard Psychology Harvard Psychologist Explains Why We’re All Terrible At Buying Things by DRAKE BAER October 21, 2014, 3:47 PM Just because it’s a discount doesn’t mean it’s a good deal. Psychological science has found out at least two things about human nature: We don’t always act in our own best interest. • We’re easily…

REALLY Angry Birds

reblogged by Keith Dickinson from THE ECONOMIST Schumpeter Beware the angry birds In the social-media age, bosses’ careers are more vulnerable than ever Oct 11th 2014 | From the print edition THE New Yorker magazine ran a cartoon last year of three monkeys in a row: one with a microphone (labelled “hear all evil”), one with a television camera…

The anti-social side of social media marketing

reblogged by Keith Dickinson from searchenginewatch.com http://searchenginewatch.com/article/2355038/Social-Media-Marketing-Gone-Wrong     Social Media Marketing Gone Wrong Simon Heseltine, July 14, 20141 Comment Social media has progressed from the infancy stage, with most companies recognizing that they need to have a social strategy in order to effectively communicate with their customers in this day and age. Social media can…

More Than a Feeling! How to Inspire True Customer Loyalty.

reblogged by Keith Dickinson That Old-Time Customer Loyalty Feeling  by Don Peppers June 26, 2014  We can easily define customer loyalty as a metric of success, but sometimes it makes more sense to think of it as a feeling. At a 2011 business conference Jason Sadler, founder of iwearyourshirt.com and a highly creative marketer, related an anecdote about how Best…