Reaching out to students at risk: what I’ve learned from 25 years of teaching university marketing/business courses, both in the classroom and online. 1) BE PRO-ACTIVE. Some students who need assistance will speak up, but many of those who really need help will not. I don’t wait for them to contact me; I contact them…
Resurrecting the dead! Horse -the other red meat! Toilet paper gross-out advert! From the other side of the pond, these are the year’s biggest marketing failures, as chosen by MARKETING. My Christmas gift to you: Schadenfreude! Top 10 marketing mishaps of 2013 by Rachel Barnes, MARKETING Paddy Power enlisted ex-NBA star Dennis Rodman to arrange…
Pregnancy/birth, like marriage and moving, is one of those key events when our shopping habits are up for grabs. We need things we may never have bought before and are open to shopping places we haven’t been before. And with children, those habits may last for nearly 20 years (or more). So…
Not the other way around
Or, at least a narrated PPT.Blockbusted! Why businesses fail
There is no mass market anymore.
Derek Halpern: You Can’t Make Everyone Happy-Stop Trying Small- and medium-sized enterprises (SMEs) often make the mistake of trying to be all things to all people. But there is no mass market any longer. Only a mass of niches. Mr Halpern’s advice is smart and on-target. If you’ve identified your target market properly, then…
MARKETING (AND LIFE) LESSONS FROM THE RISE & FALL OF BLOCK- BUSTER How Sunk Costs Sink Companies By Keith Dickinson 09 November 2013 When Blockbuster’s current owner, Dish Network, announced on November 6, 2013 that the company would close its remaining US stores by the beginning of 2014, reactions fell into…
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Pricing Strategies That Increase Profits
Stuff they don't teach in marketing class 