Will native advertising be the big marketing story of 2014? 07.01.2014 From MARKETING (U.K.) marketingmagazine.co.uk In its simplest definition, “native advertising” is a form of online marketing in which the sales message is integrated into the site’s content. The aim is to appear more informational than obviously promotional. In old media, so-called “advertorials”…
Trapped by TL;DR by Seth Godin TL;DR is internet talk for “too long; didn’t read”. It’s also a sad, dangerous symptom of the malfunctions caused by the internet tsunami. (Here’s a most ironic example of this paradox…) The triathlete doesn’t look for the coldest bottle of water as she jogs by… she wants it fast and now. That mindset,…
Brands Aren’t the Same as Customer Relationships January 07, 2014 by Don Peppers YOU cannot have a relationship with a population of customers, or with an audience, or with a market segment. You can only have a relationship with an individual customer. Sometimes this point can be difficult to absorb, but the very idea of…
In all my years presenting advertising work around the world, inevitably we’d go with three options. “The Rule of Three,” one colleague called it; everyone knew it was the right number to go with. But we never discussed the why–it was just the right–the ONLY–number to present. Three. (And the same thing was…
I was already trying to phrase my multiple-choice exams as the author describes, but he expands on the concept with some interesting ideas–including letting students write some of the questions for the final exam during the term. I also like the student handwritten crib sheet (one piece of paper).-Keith Dickinson Would like to know what…
http://on.ft.com/1dZVIh4 FROM THE FINANCIAL TIMESThe rise of mobile computing is fostering a fresh round of tech start-ups around the world, turning cities such as New York, Tel Aviv and Berlin into magnets for entrepreneurs hoping to cash in on the boom in smartphones and tablets.
How to Present to Millennials By Scott Schwertly on January 2, 2014 If you find yourself giving a presentation anytime soon, there is a large probability that a significant part of your audience will be comprised of millennials. These are individuals who were born between 1980-2000, and this group recently surpassed Boomers as the largest and likely most-influential generation in…
http://blog.kissmetrics.com/15-psychological-triggers/#! Well worth reading. You’ll find at least one new idea for making your marketing messages more powerful–and more persuasive. (Some of these can work for your personal brand, too.
These were not all published in 2013, but they were the ones I turned to again and again. They helped me think about things differently and more importantly, do things differently. Can a book change your life? I think these books can. Each has important material of value that can improve the way you…
In the next few weeks, hundreds of thousands of students will be heading back to universities for a new term. Despite what you’ve heard, this is an overwhelmingly hardworking, focused and determined generation in this instructor’s experience. by Keith Dickinson IF YOU WANT TO GET AN OP-ED PIECE PUBLISHED TOMORROW, or…
Stuff they don't teach in marketing class 