Why 3 is the Magic Marketing Number

    In all my years presenting advertising work around the world, inevitably we’d go with three options.  “The Rule of Three,” one colleague called it; everyone knew it was the right number to go with.  But we never discussed the why–it was just the right–the ONLY–number to present.  Three.  (And the same thing was…

You’re Doing It Wrong: The Multiple-Choice Exam

I was already trying to phrase my multiple-choice exams as the author describes, but he expands on the concept with some interesting ideas–including letting students write some of the questions for the final exam during the term.  I also like the student handwritten crib sheet (one piece of paper).-Keith Dickinson Would like to know what…

Teaching Millennials? Engage Them With These 5 Presentation Tips

How to Present to  Millennials By Scott Schwertly on January 2, 2014 If you find yourself giving a presentation anytime soon, there is a large probability that a significant part of your audience will be comprised of millennials. These are individuals who were born between 1980-2000, and this group recently surpassed Boomers as the largest and likely most-influential generation in…

The Books That Can Make a Difference in Your 2014

These were not all published in 2013, but they were the ones I turned to again and again. They helped me think about things differently and more importantly, do things differently. Can a book change your life?   I think these books can. Each has important material of value that can improve the way you…