Teaching Millennials? Engage Them With These 5 Presentation Tips

How to Present to  Millennials By Scott Schwertly on January 2, 2014 If you find yourself giving a presentation anytime soon, there is a large probability that a significant part of your audience will be comprised of millennials. These are individuals who were born between 1980-2000, and this group recently surpassed Boomers as the largest and likely most-influential generation in…

The Books That Can Make a Difference in Your 2014

These were not all published in 2013, but they were the ones I turned to again and again. They helped me think about things differently and more importantly, do things differently. Can a book change your life?   I think these books can. Each has important material of value that can improve the way you…

How Anchor Prices Persuade Us to Spend More

Research has shown that numbers–even arbitrary ones–can affect how we much we think something is worth and often, how much we’re willing to pay.   64 oz. steaks for $64 (unless you can finish it in one sitting) and $1000 ice cream sundaes aren’t just on the menus for PR–although they serve that function.  Those…