Top 10 Marketing Mishaps of 2013-United Kingdom Edition

Resurrecting the dead!  Horse -the other red meat!  Toilet paper gross-out advert! From the other side of the pond, these are the year’s biggest marketing failures, as chosen by MARKETING.  My Christmas gift to you:  Schadenfreude! Top 10 marketing mishaps of 2013 by Rachel Barnes, MARKETING Paddy Power enlisted ex-NBA star Dennis Rodman to arrange…

Derek Halpern: You Can’t Make Everyone Happy-Stop Trying

Derek Halpern: You Can’t Make Everyone Happy-Stop Trying Small- and medium-sized enterprises (SMEs) often make the mistake of trying to be all things to all people. But there is no mass market any longer.  Only a mass of niches.   Mr Halpern’s advice is smart and on-target. If you’ve identified your target market properly, then…

Marketing and Life Lessons from the Fall of Blockbuster OR How Sunk Costs Sink Companies

MARKETING (AND LIFE) LESSONS FROM THE RISE &                                                                                               FALL                                                                                                           OF                                                                                                                    BLOCK- BUSTER   How Sunk Costs Sink Companies By Keith Dickinson   09 November  2013 When Blockbuster’s current owner, Dish Network, announced on November 6, 2013 that the company would close its remaining US stores by the beginning of 2014, reactions fell into…

From FAST COMPANY: Branding for the small business owner

LEADERSHIP NOW 5 FUNDAMENTAL “DON’TS” THAT EVERY BUSINESS OWNER SHOULD KNOW ABOUT TAKE IT FROM ONE CEO THAT’S BEEN THERE: BUILDING YOUR BUSINESS REQUIRES THAT YOU MARKET YOUR ABILITIES AND INVEST IN YOURSELF. BY LES KOLLEGIAN 1 COMMENTS EMAIL I recently penned a first-hand account of five pitfalls for fellow CEOs to avoid when trying to achieve steady…