“Twitter is a metropolis, not a medium.”

Noise-tolerant media by Seth Godin Twitter is the noisiest medium in history. Do you actually believe that Taylor Swift has 33,000,000 million (and counting) people eagerly waiting for her next tweet, ready to click on whatever she links to? In fact, less than one in a thousand people who ‘get’ one of her tweets will…

How Patagonia Markets Its Brand by NOT Selling Stuff

Why Advertising Is ‘Dead Last’ Priority at Outerwear Marketer Patagonia Brand Creates Bond With Consumers by Pointing Out Its Usefulness and Aligning Itself With Initiatives Like Dam-Busting By:  Meredith Derby Berg ADVERTISING AGE  Published: December 17, 2013 451share this page         “We have a mission to solve problems in the world,” said Joy Howard,…

How to Market Yourself (Not Just for College Graduates)

<a href=" Everything I Knew about the College Job Hunt Was WRONG – And Here's How You Can Succeed from LinkedIn Higher Education ” title=”How to Market Yourself (Not Just for College Graduates)”>How to Market Yourself (Not Just for College Graduates) Terrific advice from LinkedIn on standing out online.  The advice is tailored to college…

The Semiotics of Type by Seth Godin

The semiotics of type USE ALL CAPS IF YOU’RE YELLING. Italics has many uses. Too many. We rely on it for referencing Latin (per capita) or slang or snideness or asides or internal monologues (I wonder if this sentence is a run-on). We can get you to pay attention if we use bold, sparingly. But now there’s an…