Derek Halpern: You Can’t Make Everyone Happy-Stop Trying

Small- and medium-sized enterprises (SMEs) often make the mistake of trying to be all things to all people.

But there is no mass market any longer.  Only a mass of niches.   Mr Halpern’s advice is smart and on-target.

If you’ve identified your target market properly, then what the haters think probably doesn’t matter.

They’re never going to buy your product anyway.