Derek Halpern: You Can’t Make Everyone Happy-Stop Trying

Derek Halpern: You Can’t Make Everyone Happy-Stop Trying Small- and medium-sized enterprises (SMEs) often make the mistake of trying to be all things to all people. But there is no mass market any longer. ¬†Only a mass of niches. ¬† Mr Halpern’s advice is smart and on-target. If you’ve identified your target market properly, then…

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