Self-Promotion, American Style

In the US, it’s called blowing your horn.  If you don’t do it, who will?   In general, we’re not shy about speaking up and speaking out–especially about ourselves. But even other English-speaking cultures just aren’t that into themselves; it’s considered unseemly.  And in many Asian cultures, self-promotion is an alien concept in collective societies.…

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Celebrity Star Power Can Destroy Brands, Too.

Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself. But that power can work negatively, as well as positively.  And in these days of instant sharing–via Twitter, Vine, Instagram, Facebook and more–that destruction can happen in a heartbeat. This topline from the HARVARD BUSINESS REVIEW provides…

Marketing Yourself: Making a Cover Letter Work for You

reblogged by Keith Dickinson HBR Blog Network How to Write a Cover Letter by Amy Gallo  |   2:00 PM February 4, 2014 THE HARVARD BUSINESS REVIEW No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process…