My Mission Statement
I talk it. I walk it.
How Patagonia Markets Its Brand by NOT Selling Stuff
Why Advertising Is ‘Dead Last’ Priority at Outerwear Marketer Patagonia Brand Creates Bond With Consumers by Pointing Out Its Usefulness and Aligning Itself With Initiatives Like Dam-Busting By: Meredith Derby Berg ADVERTISING AGE Published: December 17, 2013 451share this page “We have a mission to solve problems in the world,” said Joy Howard,…
How to Market Yourself (Not Just for College Graduates)
<a href=" Everything I Knew about the College Job Hunt Was WRONG – And Here's How You Can Succeed from LinkedIn Higher Education ” title=”How to Market Yourself (Not Just for College Graduates)”>How to Market Yourself (Not Just for College Graduates) Terrific advice from LinkedIn on standing out online. The advice is tailored to college…
Bitcoin for the Rest of Us
http:// Is Bitcoin the Future of Money? from Maps ofWorld
The Semiotics of Type by Seth Godin
The semiotics of type USE ALL CAPS IF YOU’RE YELLING. Italics has many uses. Too many. We rely on it for referencing Latin (per capita) or slang or snideness or asides or internal monologues (I wonder if this sentence is a run-on). We can get you to pay attention if we use bold, sparingly. But now there’s an…
Reaching the at-risk student: what I’ve learned in 25+ years teaching business and marketing online and in the classroom.
Reaching out to students at risk: what I’ve learned from 25 years of teaching university marketing/business courses, both in the classroom and online. 1) BE PRO-ACTIVE. Some students who need assistance will speak up, but many of those who really need help will not. I don’t wait for them to contact me; I contact them…
Top 10 Marketing Mishaps of 2013-United Kingdom Edition
Resurrecting the dead! Horse -the other red meat! Toilet paper gross-out advert! From the other side of the pond, these are the year’s biggest marketing failures, as chosen by MARKETING. My Christmas gift to you: Schadenfreude! Top 10 marketing mishaps of 2013 by Rachel Barnes, MARKETING Paddy Power enlisted ex-NBA star Dennis Rodman to arrange…
Is it OK for Target to know you’re pregnant? (Even if you haven’t told anyone yet?)
Pregnancy/birth, like marriage and moving, is one of those key events when our shopping habits are up for grabs. We need things we may never have bought before and are open to shopping places we haven’t been before. And with children, those habits may last for nearly 20 years (or more). So…
Money Follows Passion
Not the other way around
The Decline and Fall of Blockbuster–The Movie
Or, at least a narrated PPT.Blockbusted! Why businesses fail
Stuff they don't teach in marketing class 