A goal for 2014.
“It is amazing what you can accomplish if you do not care who gets the credit.” Harry S Truman, 33rd president of US (1884 – 1972)A similar quote is credited to Bob Woodruff, Coca Cola CEO 1926 -1954.
Teaching Business for the Real World: Combining Theoretical AND Practical
by Keith Dickinson THERE SEEMS TO BE A CONTINUING CONTROVERSY IN ACADEMIC CIRCLES about the role of university teaching and the true purpose of a university education. Should it be about knowledge for the sake of knowledge…learning for the joy of learning? Or, considering the economy, should the focus be purely on practical…
Why social media and chat are the customer service (and teaching tools) you should be using today.
As both a marketer and a university instructor, I’ve always strongly believed that one must meet the customer (and the student) where she or he is–not where you want them to be. And where they are (both cohorts) is online, whether via smartphone or tablet. Yet too many “service” industries still insist on that…
How eBay plans to (further) reduce the “pain of paying”
Dr. Dan Ariely calls it “the pain of paying.” Most of us like to buy stuff. Few like to pay for it. When it’s actual cash, we tend to be more conscious of how much we’re spending, and theoretically, spend less. Even when we use debit cards (linked directly to a bank account), we know…
“Twitter is a metropolis, not a medium.”
Noise-tolerant media by Seth Godin Twitter is the noisiest medium in history. Do you actually believe that Taylor Swift has 33,000,000 million (and counting) people eagerly waiting for her next tweet, ready to click on whatever she links to? In fact, less than one in a thousand people who ‘get’ one of her tweets will…
My Mission Statement
I talk it. I walk it.
How Patagonia Markets Its Brand by NOT Selling Stuff
Why Advertising Is ‘Dead Last’ Priority at Outerwear Marketer Patagonia Brand Creates Bond With Consumers by Pointing Out Its Usefulness and Aligning Itself With Initiatives Like Dam-Busting By: Meredith Derby Berg ADVERTISING AGE Published: December 17, 2013 451share this page “We have a mission to solve problems in the world,” said Joy Howard,…
How to Market Yourself (Not Just for College Graduates)
<a href=" Everything I Knew about the College Job Hunt Was WRONG – And Here's How You Can Succeed from LinkedIn Higher Education ” title=”How to Market Yourself (Not Just for College Graduates)”>How to Market Yourself (Not Just for College Graduates) Terrific advice from LinkedIn on standing out online. The advice is tailored to college…
Bitcoin for the Rest of Us
http:// Is Bitcoin the Future of Money? from Maps ofWorld
The Semiotics of Type by Seth Godin
The semiotics of type USE ALL CAPS IF YOU’RE YELLING. Italics has many uses. Too many. We rely on it for referencing Latin (per capita) or slang or snideness or asides or internal monologues (I wonder if this sentence is a run-on). We can get you to pay attention if we use bold, sparingly. But now there’s an…
Stuff they don't teach in marketing class 