How Anchor Prices Persuade Us to Spend More

Research has shown that numbers–even arbitrary ones–can affect how we much we think something is worth and often, how much we’re willing to pay.   64 oz. steaks for $64 (unless you can finish it in one sitting) and $1000 ice cream sundaes aren’t just on the menus for PR–although they serve that function.  Those…

How to Raise Prices Without Losing Customers

In a Walmart/Dollar Tree world, too many entrepreneurs believe that the key to success is the lowest possible price.  But Walmart has the advantages that come with being the world’s largest retailer.  And, as Seth Godin puts it, the trouble with a race to the bottom is that you might win.  (And no one will…

“Today, promote someone else.”

    Self Promotion is the Worst Promotion by Jeff Haden December 27, 2013              Acting as your own PR agent is easy: All it takes is a little guts, a little determination, and in extreme cases very little self-awareness. Maybe that’s why we all try, to some degree, to promote ourselves. And…

Helping at-risk students BEFORE they’re at risk.

By Keith Dickinson ALL students don’t learn at the same rate in the same way.  My goal is to be pro-active and to identify students who are having challenges and work with them before those challenges can seriously affect their performance and enthusiasm. So as students return to university classes (both online and onsite) next…

“Praise effort, not ability.” Insights for teachers (and marketers & managers).

HBR Blog Network The Right Mindset for Success by HBR IdeaCast  |   6:32 PM January 12, 2012 An interview with Carol Dweck, professor at Stanford University and author of Mindset: The New Psychology of Success. (for the audio podcast, go to:  http://blogs.hbr.org/2012/01/the-right-mindset-for-success/   ) Play 18:57 Headset TRANSCRIPT SARAH GREEN: Welcome to the HBR IdeaCast from Harvard Business Review.…