Reblogged by Keith H. Dickinson. Originally published on BUZZFEED, 05 FEB 2016 Why 40% Off Doesn’t Mean What You Think It Does In response to a wave of class-action lawsuits, retailers have made one thing clear: discount prices can be a lot more complicated than shoppers expect. posted on Feb. 5, 2016, at 8:00 a.m.…
These were not all published in 2013, but they were the ones I turned to again and again. They helped me think about things differently and more importantly, do things differently. Can a book change your life? I think these books can. Each has important material of value that can improve the way you…
As both a marketer and a university instructor, I’ve always strongly believed that one must meet the customer (and the student) where she or he is–not where you want them to be. And where they are (both cohorts) is online, whether via smartphone or tablet. Yet too many “service” industries still insist on that…
Stuff they don't teach in marketing class 