If you like the work of Roger Dooley–and if you’re into marketing, behavioral economics and new media, you should–check this out. Mr. Dooley now has a regular podcast, with five episodes currently available. I’ve already listened to the first two and they’re fun, informative and eye-opening. I highly recommend the work of Mr. Dooley, including…
This is an “I” opening article–literally! reblogged by Keith Dickinson http://www.clickz.com/clickz/column/2334605/me-vs-you-how-pronouns-affect-click-conversion-rates Me vs. You: How Pronouns Affect Click Conversion Rates Tim Ash | March 18, 2014 | If you’ve never considered whether you should use “your” or “my” when you write the text on your call-to-action button, it could be costing you a lot of money. The…
reblogged by Keith Dickinson. Living in Texas, we’re fortunate to have H-E-B supermarkets, as well as their slightly more upscale Central Market stores. Almost everyone who follows retail knows the legendary Wegmans–but H-E-B has quietly built a similarly impressive brand reputation in Texas and Mexico. To say that H-E-B shoppers are devoted to the store…
Stuff they don't teach in marketing class 