Roger Dooley’s THE BRAINFLUENCE PODCAST–now available to download on iTunes!

If you like the work of Roger Dooley–and if you’re into marketing, behavioral economics and new media, you should–check this out. Mr. Dooley now has a regular podcast, with five episodes currently available. I’ve already listened to the first two and they’re fun, informative and eye-opening. I highly recommend the work of Mr. Dooley, including…

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How to be a pro with pronouns

This is an “I” opening article–literally! reblogged by Keith Dickinson http://www.clickz.com/clickz/column/2334605/me-vs-you-how-pronouns-affect-click-conversion-rates Me vs. You: How Pronouns Affect Click Conversion Rates Tim Ash  |  March 18, 2014   |   If you’ve never considered whether you should use “your” or “my” when you write the text on your call-to-action button, it could be costing you a lot of money. The…