Marketing is, ultimately, about storytelling. And when learning how to tell compelling stories, it’s critical to look at the original sources of the stories we tell ourselves. All Stories Are the Same From Avatar to The Wizard of Oz, Aristotle to Shakespeare, there’s one clear form that dramatic storytelling has followed since…
If you like the work of Roger Dooley–and if you’re into marketing, behavioral economics and new media, you should–check this out. Mr. Dooley now has a regular podcast, with five episodes currently available. I’ve already listened to the first two and they’re fun, informative and eye-opening. I highly recommend the work of Mr. Dooley, including…
Will native advertising be the big marketing story of 2014? 07.01.2014 From MARKETING (U.K.) marketingmagazine.co.uk In its simplest definition, “native advertising” is a form of online marketing in which the sales message is integrated into the site’s content. The aim is to appear more informational than obviously promotional. In old media, so-called “advertorials”…
These were not all published in 2013, but they were the ones I turned to again and again. They helped me think about things differently and more importantly, do things differently. Can a book change your life? I think these books can. Each has important material of value that can improve the way you…
by Keith Dickinson THERE SEEMS TO BE A CONTINUING CONTROVERSY IN ACADEMIC CIRCLES about the role of university teaching and the true purpose of a university education. Should it be about knowledge for the sake of knowledge…learning for the joy of learning? Or, considering the economy, should the focus be purely on practical…
Stuff they don't teach in marketing class 