Native Advertising: 2014’s Big Online Marketing Story?

Will native advertising be the big marketing story of 2014? 07.01.2014  From MARKETING (U.K.) marketingmagazine.co.uk     In its simplest definition, “native advertising” is a form of online marketing in which the sales message is integrated into the site’s content.  The aim is to appear more informational than obviously promotional.  In old media, so-called “advertorials”…