Stuff they don't teach in marketing class

Keith Dickinson's real-world, practical marketing ideas for entrepreneurs, small businesses, or anyone with little time and even less money

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Tag Archives: eBay

How eBay plans to (further) reduce the “pain of paying”

Dr. Dan Ariely calls it “the pain of paying.” Most of us like to buy stuff. Few like to pay for it. When it’s actual cash, we tend to be more conscious of how much we’re spending, and theoretically, spend less. Even when we use debit cards (linked directly to a bank account), we know…

December 23, 2013 in Uncategorized.

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