reblogged by Keith Dickinson That Old-Time Customer Loyalty Feeling by Don Peppers June 26, 2014 We can easily define customer loyalty as a metric of success, but sometimes it makes more sense to think of it as a feeling. At a 2011 business conference Jason Sadler, founder of iwearyourshirt.com and a highly creative marketer, related an anecdote about how Best…
reblogged by Keith Dickinson. Living in Texas, we’re fortunate to have H-E-B supermarkets, as well as their slightly more upscale Central Market stores. Almost everyone who follows retail knows the legendary Wegmans–but H-E-B has quietly built a similarly impressive brand reputation in Texas and Mexico. To say that H-E-B shoppers are devoted to the store…
Reblogged by Keith Dickinson Board Member at Payfirma Is Your Company Ready for a Twitter Rant That Goes Viral? by Ryan Holmes January 16, 2014 13Comment inShare129 Here’s a new—and daunting—challenge many companies face today: in an increasingly digital era, how do you keep client rants from turning into large-scale PR disasters? After…
As both a marketer and a university instructor, I’ve always strongly believed that one must meet the customer (and the student) where she or he is–not where you want them to be. And where they are (both cohorts) is online, whether via smartphone or tablet. Yet too many “service” industries still insist on that…
Stuff they don't teach in marketing class 