How Patagonia Markets Its Brand by NOT Selling Stuff

Why Advertising Is ‘Dead Last’ Priority at Outerwear Marketer Patagonia Brand Creates Bond With Consumers by Pointing Out Its Usefulness and Aligning Itself With Initiatives Like Dam-Busting By:  Meredith Derby Berg ADVERTISING AGE  Published: December 17, 2013 451share this page         “We have a mission to solve problems in the world,” said Joy Howard,…

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