4 percent are your best customers. But does that mean the other 96 percent don’t matter?

Beyond Philosophy |   Should 4% Of Customers Dictate Strategy? Author: Colin Shaw, published on 25 March 2014  3  0 Google +0  3 As I line up to board the Delta flight from my home town of Sarasota, FL the announcement is made for all Diamond, Gold & Silver Customers to please board. At this point 75% of…

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