http://on.ft.com/1dZVIh4 FROM THE FINANCIAL TIMESThe rise of mobile computing is fostering a fresh round of tech start-ups around the world, turning cities such as New York, Tel Aviv and Berlin into magnets for entrepreneurs hoping to cash in on the boom in smartphones and tablets.
How to Present to Millennials By Scott Schwertly on January 2, 2014 If you find yourself giving a presentation anytime soon, there is a large probability that a significant part of your audience will be comprised of millennials. These are individuals who were born between 1980-2000, and this group recently surpassed Boomers as the largest and likely most-influential generation in…
http://blog.kissmetrics.com/15-psychological-triggers/#! Well worth reading. You’ll find at least one new idea for making your marketing messages more powerful–and more persuasive. (Some of these can work for your personal brand, too.
These were not all published in 2013, but they were the ones I turned to again and again. They helped me think about things differently and more importantly, do things differently. Can a book change your life? I think these books can. Each has important material of value that can improve the way you…
In the next few weeks, hundreds of thousands of students will be heading back to universities for a new term. Despite what you’ve heard, this is an overwhelmingly hardworking, focused and determined generation in this instructor’s experience. by Keith Dickinson IF YOU WANT TO GET AN OP-ED PIECE PUBLISHED TOMORROW, or…
Research has shown that numbers–even arbitrary ones–can affect how we much we think something is worth and often, how much we’re willing to pay. 64 oz. steaks for $64 (unless you can finish it in one sitting) and $1000 ice cream sundaes aren’t just on the menus for PR–although they serve that function. Those…
Anyone who’s taught (online, onsite or both) or taken any type of class in the last decade is familiar with the VARK profiles of various learning styles. (If you haven’t taken the quick evaluation to determine your own learning style, you can do so at http://www.vark-learn.com/english/page.asp?p=questionnaire) Of course, the VARK breakdown of learning styles is…
Big Idea 2014: Should You Take the Ultimate Risk? by Tom G., Co-Founder, THE MOTLEY FOOL December 11, 2013 This post is part of a series in which LinkedIn Influencers pick one big idea that will shape 2014.See all the ideas here. My co-author, Morgan Housel, recently had lunch at a small Indian…
The most successful cartel in history Most cartels attempt to control production and supply. DeBeers not only accomplished that, but the cartel also successfully created demand for their product: diamonds.
In a Walmart/Dollar Tree world, too many entrepreneurs believe that the key to success is the lowest possible price. But Walmart has the advantages that come with being the world’s largest retailer. And, as Seth Godin puts it, the trouble with a race to the bottom is that you might win. (And no one will…
Stuff they don't teach in marketing class 